Labassa Capital is a specialised real estate debt and equity investor focused on Australian real estate. They build long term structured wealth for their investors through real estate. From raising capital to deploying it, they create tailored structured financial solutions for their clients.
Challenge
Loop Marketing was approached to assist with the redesign of its existing corporate documents to ensure flexibility and brand cohesion. Our task was to create an updated, consistent look that accurately reflected who Labassa Capital is and appeal to its current audience and potential clients. Document flexibility needed to be considered so the team would have the ability to edit and update relevant documentation going forward.
Solution
Following stakeholder discussions we developed a plan to redesign a range of Labassa Capital’s documentation including identifying the right messages and positioning to resonate with its key partners and clients. Labassa Capital now has a suite of consistently branded, flexible documents that support the team to meet their current and prospective clients’ needs. The updated look and feel communicates their core attributes and conveys a clear and consistent message.
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